The extraordinary failure of corporate governance

According to the High Pay Commission’s final report last week, the average FTSE 100 chief executive now takes home £4.2m in annual pay. That’s 145 times the salary of their average employee and an increase of 4000 percent over 1979. By contrast the ratio between top and average was 20 times or less 30 years ago, since when average pay has risen by just 300 per cent. On present trends by 2020 the multiple will hit 214 times.

Is there any management justification for paying people who run large established companies, which by and large grow at about the same rate as the economy, such enormous sums of money? No, not one.

  • No reputable study has shown a link between executive pay and performance: in fact the evidence challenging the existence of a link ‘has become increasingly compelling’.
  • There is however plenty of evidence of the damage done by stratospheric pay to the fabric and cohesion of the company. There is a whole page of references in the report to the importance of employee engagement to performance (and see my piece here). The single most important thing companies can do to boost performance is to improve dismal engagement levels by managing people as if they mattered. Enormous pay inequality says in the starkest fashion that people don’t matter. And the inequalities continue to rise. Last year alone FTSE directors’ pay went up a stunning 49 per cent at a time when many at the bottom of the scale were taking pay (and pension) cuts.
  • ‘The [national] economic case for getting to grips with the dramatic escalation of top pay is increasingly apparent. Extreme levels of pay inequality have a [negative] impact on: entrepreneurialism; growth; economic instability; sectoral imbalances; social mobility.’
  • The idea that exorbitant pay reflects a ‘market rate’ is a myth. As the report makes clear, there is no functioning international market for top executives – if there were, real pay would be the same everywhere. A ratchet is not the same thing as a market.
  • Finally, paying people according to different criteria fails the tests of both fairness and simple logic. If high pay is essential to induce some people to get out of bed in the morning, why should it be different for those at the other end of the scale?

As with dreadful people management, there is almost complete consensus that excessive management pay is destructive, scandalous, and shouldn’t happen. So, again as with people management, the only interesting question is – what is causing it that makes it impossible to stop?

The answer is, governance.

There’s no point in wringing hands over it: soaring executive pay is not an aberration. It’s the logical creation and consequence of a corporate governance structure that is enshrined in all our City codes. The HPC is only half right to say that pay excess ‘is a symptom of a particular form of free-market capitalism’: more accurately, it is its triumph.

Unfortunately, the HPC does not peel back that ‘form of free-market capitalism’. It was born in Chicago with Milton Friedman and his associates. Crucially, it was transmitted from macro to micro economics by Professors Michael Jensen and William Meckling, who in 1976 published a celebrated paper in the Journal of Financial Economics entitled ‘Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure‘.

As Roger Martin recounts in his important Fixing the Game, Jensen and Meckling’s is the most quoted article in economics history. It is also the most influential. It is not much of an exaggeration to say that one academic article has shaped the course of corporate history for the last four decades.

It has much to answer for.

Management based on it, says Martin, ‘has reduced shareholder value, created misplaced and ill-advised incentives, generated inauthenticity in our executives, and introduced parasitic market players. The moral authority of business diminishes with each passing year, as customers, employees, and average citizens grow increasingly appalled by the behavior of business and the seeming greed of its leaders. At the same time, the period between market meltdowns is shrinking. Capital markets – and the whole of the American capitalist system – hang in the balance.’

Along the way, it has given us a new caste – the imperial, and imperially paid, CEO.

As Steve Denning noted in a recent Forbes post, Jensen and Meckling performed the time-honoured trick of creating an artificial problem to which they just happened to have a handy solution. The straw man was the ‘agency problem’: the supposed misalignment of ‘principals’ – the firm’s shareholders – and their ‘agents’ – managers and workers, who left to themselves were allegedly spending more energy tending their own interests than those of their shareholder-principals.

For there to be an agency problem to solve, two crucial assumptions have to be made. One is that the company’s sole purpose is to maximise value for shareholders. But why should shareholders be singled out as ‘principals’, their interests privileged above other company stakeholders? To justify that, Jensen and Meckling had to make another heroic assumption – that shareholders own companies.

That belief is now so engrained that it has become invisible; the assumptions, at least in the Anglo-US context, have become fact. But it is a myth.

Here’s what two business professors wrote about it in that fiery left-wing organ Harvard Business Review last year. ‘It turns out that the law provides a surprisingly clear answer: Shareholders do not own the corporation, which is an autonomous legal person. What’s more, when directors go against shareholder wishes – even when a loss in value is documented–courts side with directors the vast majority of the time’.

Here’s the late Sumantra Ghoshal in a much admired article in Academy of Management Learning and Education: ‘We know that shareholders do not own the company… They merely own a right to the residual cash flows of the company, which is not at all the same thing… They have no ownership rights on the actual assets or businesses of the company which are owned by the company itself, as a “legal person”. Indeed, it is this fundamental separation between ownership of stocks and ownership of the assets, resources and the associated liabilities of a company that distinguishes public corporations from proprietorships or partnerships. The notion of actual ownership of the company is simply not compatible with the responsibility-avoidance of “limited liability”.

Here’s Paddy Ireland in another frequently quoted article, Company law and the Myth of Shareholder Ownership’: ‘Disinterested and uninvolved in management, and, in any case, largely stripped (in law as well as in economic reality) of genuine corporate ownership rights, the shareholder is, as Berle and Means pointed out, ‘not dissimilar in kind from the bondholder or lender of money’. While, therefore, the relationship between shareholder and company is not exactly one of lender to borrower – the share is not, as some have suggested, a kind of loan – neither is it in any meaningful sense one of owner to owned’.

And finally (although plenty more could be added) Charles Handy: ‘The idea that companies are owned by shareholders is, excuse me, balls. It is the cause of all kinds of problems… Somehow the myth has grown up that shareholders are owners; whereas the law says that the corporation is an individual and therefore has the same legal and moral obligations as a person. Even more than that, a company is a community, a group of companions, which means that it can’t be owned by anybody else in any real sense. You can own the village, but not the inhabitants in it – we used to call that slavery’.

If companies aren’t owned by shareholders, the whole governance edifice on which executive pay is the culminating spire simply collapses. The agency problem vanishes. The single-minded imperative to maximise shareholder value vaporises too, and with it the requirement to incentivise managers to achieve it. In fact, such incentives can now be seen in their true light, as destroyers of corporate cohesion and engagement and thus squarely contrary to the board’s fiduciary dury to the company itself.

It has been forgotten, including alas by the HPC, that agency theory and governance based on it (including all our City codes) come out of assumptions grounded in ideology, not in any evidence of what actually ‘works’. As Ghoshal pointed out they have no predictive value, and none of the current governance prescriptions have any correlation with superior performance.

In fact the contrary: one of the revelations of Martin’s book is that, extraordinarily enough, shareholders have done less well in the past three decades of shareholder primacy than they did in the postwar years when managers were supposedly ripping them off.

One of the crowning ironies is that the Jensen-Meckling theory was at bottom anti-management: it was framed as a response to managers’ self-interested ability to exploit their corporate position for their own ends. Yet the greatest beneficiaries of the resulting new order have been managers who first accepted, then eagerly demanded as their entitlement the escalating alignment incentives on offer – including managers and fund managers of institutional shareholders, themselves benefiting the same self-serving incentives. This unholy alliance has hijacked all the corporate returns during the period. While profits on both sides of the Atlantic soar to record heights, it is only managers, both corporate and finance, who have benefited.

Present corporate governance arrangements not only did nothing to prevent the crash of 2008: they helped cause it. As with executive pay, they, and the assumptions they are based on, are the problem, and any solution that uses them as the starting point will self-evidently fail. It’s no use asking shareholders to discipline managers, because they are playing on the same side. That helps explain why no attempt to rein in top pay has had the slightest effect so far.

Unfortunately, as the HPC report shows, the fact that these ideas are time-expired does not prevent them exerting a powerful influence from beyond the grave. The Commission will apparently continue to work for another year after delivering its final report. Before it disbands, it should make it its job to put a final stake through the zombie’s dark heart – otherwise its prescriptions, for all that many of them are right, will suffer a similar fate.

The extraordinary failure of people management

The only conceivable response to the research about worker engagement and company performance is: ‘duh’. Come on, wouldn’t you expect a happy workforce to be more productive than a unhappy one? Engaged and secure staff more likely to go the extra mile for the boss and the customer than bitter and twisted ones who are scared of losing their jobs? And isn’t it common sense that that would pay off in better business performance?

Yes in each case: and you’d be right. Although it is hard to be categorical about what causes what, the evidence is that high employee engagement and satisfaction is indeed reflected in superior business outcomes, including profit. Among a stack of similar studies, the most recent scholarly research finds that a value-weighted portfolio of the ‘100 Best Companies to Work for in America’ outperformed the market average by a cheerful 3.5% a year over 25 years – hardly a flash in the pan.

Nor is there any mystery about what causes people to enjoy their jobs and work at them. Things like responsibility for doing a worthwhile job, work autonomy, opportunities for personal growth, working with good colleagues and recognition head the list. Salary and working conditions – another ‘duh’ – rate barely a mention. They are ‘hygiene factors’, demotivating people when inadequate but never becoming a positive source of satisfaction, however high they go.

Yawn. Tell us something new.

Yet the commonplaces contain a large puzzle.

Because the ‘alpha’ garnered by companies that put employees first shouldn’t exist. It resembles the economists’ hypothetical £5 notes that really are lying around in the street because no one has picked them up. Think about it. We know that overall, global levels of employee engagement are dismally low, the proportion of those highly engaged plunging downwards from 20 per cent in the US and 12 in the UK to single digits in France, China, India and Japan. We know also that raising them would improve business performance. Finally, we know what good management looks like.

‘So, if something doesn’t work very well, and a (proven) better alternative exists, surely we would expect everyone to gravitate towards that alternative?’ ponders London Business School’s Professor Julian Birkinshaw, who has just spent a year investigating the subject, with fascinating results.

One factor, Birkinshaw and his team surmised, was that management is always approached from the point of view of those doing the managing. Unlike marketing, which has learned to view its function as ‘seeing the world through the eyes of the customer’, managers still see the world exclusively though their own eyes, not those of their employees. One result is s a hopeless mismatch between expectation and requirements on both sides.

This matters, big time, because, underlining yet another ‘duh’, the single biggest predictor of whether you will be engaged and happy in your work is having a high-grade manager. And in this area Birkinshaw’s findings are both extraordinary and damning.

In marketing, many high-performing companies (eg Apple) use something called the Net Promoter Score as a measure of customer loyalty. NPS asks, on a scale of 1 to 10, how likely you are to recommend the company to friends or colleagues. It’s a tough metric, because only 9s and 10s count as promoters, and 1s to 6s as detractors. Subtracting the latter from the former gives a single net score showing how positively (or not) customers view the company.

Now, when Birkinshaw and his colleagues asked employees at five companies to rate their managers in the same way – ‘how likely is it that you would recommend your line manager to a colleague as someone they should work for in the future?’ – there were massive variations. One company posted a NMPS (net management promoter score) of +61 per cent while at the other end of the scale another company scored -28 per cent. But the average was -15 per cent – that is, overall 15 per cent more employees gave their managers the thumbs down than the thumbs up. From an employee point of view, there were more bad managers than good.

Dwell on that a bit. Here we have perhaps the most basic building block of management, the relationship of a manager with his/her immediate report. We have an unimpeachable evidence base. Yet we still manage to get it wrong more than we get it right. In its most fundamental task, getting the job done through other people, management’s effect is negative.

Why do managers find it so hard to do the right thing?

One reason is surely ideological. As Birkinshaw notes, most large organisations continue to operate on a management operating system devised a century ago – bureaucratic coordination, hierarchical decision-making, extrinsic rather than intrinsic reward. In a world where the imperatives of efficiency and compliance have long ago ceded to commitment, initiative and discretionary effort, these principles objectively outlived their usefulness some time ago. But the framework was effectively locked in place by the shareholder-value, free-market doctrines that emerged in the 1980s (which requires all thse things), and they have permitted no movement since.

By reinforcing natural human tendencies to self-interest, control and risk-aversion, ideology makes them self-fulfilling. So even if it wasn’t originally, the behaviour that constitutes good management – focusing on people rather than self, delegating and tolerating mistakes in a larger cause – now runs against the grain. It becomes an ‘unnatural’ act. Put this together with managers’ conflicting priorities and limited time, and the fact that a check-list of things to do isn’t necessarily a good how-to-guide (all the activities require precise judgment so as not to overshoot in either direction), and good management, though obvious, suddenly seems less easy.

Birkinshaw’s research leaves some leading questions.

Why isn’t this stuff taught to all business students from lesson 1?

Why did the last government spend an estimated £70bn – enought to bail out a small eurozone economy – on IT and management consultancy, none of which addresses the elementary management issues?

Isn’t this, as Donal Carroll of Critical Difference suggests, the starting point for a manifesto for a radical, democratic, functional form of management?

A fair cop

It’s a mantra intoned in every management article ever written. ‘Success in [fill in the blank] depends on unwavering commitment from the top’. ‘Without senior management initiatives are unlikely to succeed’.

In other words, if you’re a middle manager with ideas about doing things differently, forget it – at least until you can find a top manager to sanction and champion the changes.

Obviously no one told Inspector Simon Guilfoyle.

In a recent presentation, he described his experience as an practical ‘operations inspector and systems thinker’ who in September 2010 took over responsibility for a staff of 80 policing the busy north-eastern sector of Wolverhampton.

When Guilfoyle took over his sector, a patch ‘busy even for Wolverhampton’, including a district well known for guns, gangs and serious organised criminality, this is what he found.

Officers were hardworking but harassed, with the heaviest workloads in the town. Crime rates were high (not totally down to the police) and service poor: to meet the numbers (x arrests, detections and stop forms a month) officers inevitably focused on doable cases rather than difficult ones, and backlogs ate up capacity to deal with new ones. Performance data was useless as a guide to activity because it made no distinction between noise and signal. There were conflicting priorities. Seven operational teams worked as individual units, unlike criminals, who nipped happily across boundaries. Bureaucracy and the rule-book had gone unchallenged for years, fostering a culture of risk aversion and disempowerment, with inevitable effects on morale.

‘There’s so much we do to make our own job harder, stuff that generates more work and is no value to the public,’ sighs Guilfoyle. He blames the poor service on an anti-systems approach to service delivery, in particular the target-driven performance management.

So what did he do?

Guilfoyle explains it far better than I can:

‘I went to Wolverhampton and got rid of some waste. It’s not much more scientific than that.

‘I can’t do much about what the force or government are saying about targets and so on, but I can do whatever I can locally on my sector.

‘The first step: take out from people’s performance reviews numerical targets and all those arbitrary measures of achievement.

‘I pointed out to the sergeants that if I needed to know what happened overnight I could press a button on a computer. I didn’t need to know what they did or planned to do on a daily basis. If there was a really interesting job to do or that had been done, great, I’d love to hear about it, let’s celebrate and let the community know. But I don’t need to know they’re patrolling the hotspots because that’s what I expect them to do.

‘I believe strongly in organisational trust and devolved opportunity. Sergeants are sergeants for a reason, and however much I consider myself still front line, these guys are on the ground every day, and I need to trust them to be sergeants and do their jobs without me leaning over them. They know their staff and their patch better than I do, so let them get on with it. Let them sign off their overtime, they don’t have to report back to me on normal activity.

‘Clear priorities. We’ll target the things that matter most to the community. You know what I feel about targets, but you can’t do everything so you have to have priorities. Let’s go for serious acquisitive crime, which is a problem in our sector. And anti-social behaviour – we know who the main offenders are, we know the hotspots, let’s use the data about crime patterns intelligently and react to what’s there to react to, not stuff that isn’t there. Clear priorities, everyone’s going in the same direction then, and we’re making value judgments about what to put further back in the queue. Of course all crime is important to the victim, but we have finite resources and priorities where certain offenders and certain types of crime are causing more harm to individuals, and it’s right that we focus on them.

‘Because officers at the time didn’t have the capacity to address them, we were carrying the largest workload in Wolverhampton on existing enquiries. Some of this stuff was growing hairs – crime reports from 2008-2009, for perfectly straightforward stuff. Unfortunately it was still ongoing, so the public was receiving worse service [while officers attended to it]. The likelihood of resolving any of the cases had totally vanished, because the victim had moved away or the CCTV footage had been erased. I asked the sergeants to review all existing crime reports, and we filed a third of them. The public tends to be pretty realistic when you say let’s get real about the theft of a Mars Bar three years ago. There was a lot of support when those decisions were made, because there was a minimal chance of bringing anyone to justice.

‘Professional judgment. The optimist’s view – mine – is that people join the police to do good and help people, and then we ask them to leave their brains at the door, we constrain them with prescriptive doctrine and process. They’re robbed of professional judgment. I really wanted to embody in my sector, we trust you as professionals. If you need to lean on the sergeant or me do so, but 99 per cent of the time you can deal with a house burglary or road traffic accident or angry caller on your own because you’re a professional and that’s what you do.

‘That was stage one.

‘In January 2011, as a result of the initial changes there was extra capacity which allowed us to set up – from our existing people, we were never going to get any more – a proactive team which could address issues across borders within and beyond the sector. So now we have a capacity where you have local ownership of individual neighbourhoods, but also the proactive team to do extra things on top of the daily business.

‘We’d slashed the workload by one-third so that was manageable, and it’s being managed effectively so we get through it quite fast. Service is better, officers are more visible so in theory that should drive crime down a bit. Then one of the extra things we did: before January we had a massive list of people wanted on warrant, escaped from prison, had failed drug tests, who – guess what – were probably responsible for much of the crime. We’d never had capacity to deal with them before, because we were chasing our own tails with waste activity.

‘Having taken waste out, we’ve taken the new team, a sergeant and eight PCs, and set them loose on the guys who are doing the cash-in-transit robberies, burglaries, gang activities and class A drugs.

‘Yes, in one sense we’ve ‘created’ crime by finding these people, but we’re now addressing the root causes of crime, the drugs activities fuelling house burglary and cash-in-transit robberies, for example. We’ve tackled emerging trends like stealing lead off roofs – a 90 per cent reduction of one crime type overnight, because we found out who was doing it and locked them up… There’s now no one on the sector wanted by prison or failing to attend a drugs test, they get locked up straight away so they’re not out committing extra crime.

‘Radical, eh?

What’s the picture in north-eastern Wolverhampton now?

‘Here’s a Statistical Process Control [capacity] chart, showing the incidence of serious acquisitive crime.

‘The first step change coincides with the initial changes, the second with the introduction of the proactive team. Coincidence? Maybe, I don’t know. I can tell you it’s the same 80 people working on the sector as before, they weren’t bad people then, but they couldn’t get things done because they were swamped in waste. As Deming said, 94 per cent of it is down to the system and 6 per cent to the people who work in it. All I’ve done is said, let’s stop doing this because it’s wasteful.

‘To summarise. It’s a two-stage process. Analysis took about five minutes. The check phase was so obvious because I was already within the work, so I was able to see without having to look from an outside angle.

‘Stage two, once we got things under control, let’s see what we can do with the extra capacity.

‘So there are two questions to consider.

‘Is it rocket science?

‘No.

‘Were these crime reductions a coincidence?

‘You decide.’

Acutally there’s a third question. Do you still believe it’s impossible to change anything as a middle manager? Take a leaf from Guilfoyle’s book: just do it.

Making a play for power

Harder to talk about than money and sex (its constant hangers-on), power is passed over in silence by a literature that desperately wants management to be a respectable science rather than a battleground for primitive urges. Yet for all the words devoted to ‘official’ topics such as strategy, leadership, shareholder value and customer focus, the truth is that the drive to win and keep power is the ‘invisible hand’ that yanks the strings which determine much of what happens in business. And, through business, increasingly in politics too, as the Murdoch and Berlusconi scandals in Europe and the struggle to regulate the global financial sector graphically illustrate….

Read the full article in Management Today, 1 November 2011

Occupy and the real meaning of self-interest

Just what the Dean and Chapter of St Paul’s wanted. The news that FTSE 100 bosses’ pay went up by an average 49 per cent last year could hardly have been better calculated to strengthen the Occupy movement’s conviction of its rightness and its determination to stay put. Nothing changed: the gap between self-serving haves and powerless have-nots continues to grow apace.

The reality that top executives have taken up residence on a different planet was coolly underlined on the Today programme by the intelligent and articulate Sir Martin Sorrell (salary £7.4m), chief executive of giant marketing services group WPP. WPP, Sorrell stated simply, was global, with just 10 per cent of its revenues in the UK. He left unsaid the fact that the group was also global as in footloose, having moved its domicile to Dublin in 2008 before relocating back to London this year.

You could almost hear Sorrell shrug the questions away. He didn’t so much defend his pay – he didn’t need to – as calmly inform his questioner why the situation was thus and could be no other way. It’s none of our business, he could have added but didn’t, and there’s nothing, absolutely nothing, anyone can do about it anyway.

WPP is a perfect summation of the ideal late capitalist corporation: enormous (2010 revenues £9.3bn, pre-tax profits £1.4bn), anonymous, diversified, of no fixed abode or nationality, subject to no overriding law but its own, while Sorrell himself is the archetypal technocratic leader. Together they are the product of what author and guru Gary Hamel describes as a sweeping twin process of centralisation within companies and consolidation across them that in industry after industry has concentrated power in the hands of a few imperial CEOs who earn greater returns on an hour of their time spent lobbying politicians than on an hour inspiring employees or pleasing customers. We now have a ‘corporatocracy’ rather than a democracy, Harvard Professor Jeffrey Sachs argues. It’s a regime ‘Of the 1 per cent, by the 1 per cent for the 1 per cent’, charges Joseph Stiglitz, the Nobel economics laureate, like Sachs hardly a raving left winger.

The counterpart of the remote untouchability of the few at the top is the perceived powerlessness of the many at the bottom, in front of St Paul’s, in Zuccotti Park or any of the 900 cities where Occupy protests have taken root. One blogger expressed the view from the bottom like this: ‘There is an overwhelming and global sense that the rest of us don’t matter any more in our globalised industrialised society, except as passive consumers of products. We are not needed or wanted any more for our ideas, for our viewpoints, for our knowledge and skills, for our approval at the voting booth, or even for our physical labour; the corpocracy would prefer that we just borrow more and spend more, endlessly, quietly, and uncritically, until we die’. Another noted that capital having exhausted its first fuels, ‘now it’s the creation of poverty, not of wealth, that makes the world go round’.

That seems almost literally true. While households and governments are crippled by debt, partly incurred by bailing out the banks, corporations are soaking up all the wealth they are creating. In the US corporate profits as a proportion of the economy are near an all-time high, just as wages are at an all-time low. Leaving aside the period in 2007 just before the crash, profits are higher than at any time since the 1950s. US companies alone are sitting on $2tr of unspent cash.

In years to come, people will look back on this era as just another in the line of imperiums stretching back through the Arab dictatorships, the domination of the communist party in Soviet Russia to the anciens regimes and feudal societies of Europe. The sense of entitlement of today’s corporate ruling class is as absolute, and irrational, as the former belief in the divine right of kings. Along with the weight of vested interest, it is such that it is most unlikely that reform will come from within. But if it doesn’t, the lesson of history is that sooner or later it will surely come from outside. As Stiglitz points out, one thing that all the exorbitant wealth of the rich doesn’t seem to buy is an understanding of what self-interest really means: looking out for number one requires having regard to the welfare of the other 99 too.

Different strokes

Read my article in FT Business Education, 24 October 2011, here

Why ‘doing things better’ makes them much, much worse

Meet 90-year-old Tom. Like many who get that far, Tom is beginning to show his age. He doesn’t see or hear too well, and he’s not very dextrous, which makes dressing difficult. But he’s vigorous, independent, full of spirit, and lives for his daily visits to his wife of 70 years, Iris, who went into a home last year with advanced dementia.

One day Tom is admitted to hospital with a suspected stroke. Actually it wasn’t a stroke (but better be on the safe side…). In hospital, Tom is distressed and confused. He can’t see Iris. He’s moved several times, is seen by many different people and can’t make out what busy doctors are telling him. He has difficulty with his clothes. He’s not sure where the loo is but is not very good with the bedpan, spilling some urine and slipping on it and falling. He’s quickly labelled ‘vulnerable’. ‘at risk’ and ‘unsafe for discharge’.

Eventually he does get home. But a few weeks later he is readmitted after a fall because an out-of-hours doctor sees the reference to stroke (better be on the safe side… ).

In most circumstances, Tom’s independence would have ended there. The ‘problem’ (the system’s, not his) would have been resolved with a move into residential care. There, living the life the system prescribed for him, not his own, he would indeed have been depressed and confused. Thus do people become the label the system pins on them.

Fortunately, however, Tom lives in Somerset, where a small integrated team has been piloting a very different approach to the commoditised world of care. Tom is one of the team’s service users, and his carers knew that he wasn’t, at all, a lonely and confused old man who couldn’t cope – he just looked like that because he was out of his normal context.

Having taken the time to understand Tom’s context, the care team discovered that putting his life back in balance, under his own control, was astonishingly simple.

He didn’t need a local authority ‘package of care’ for dressing or meals, still less a place in a care home. What he did need was clothes that fastened with velcro rather than the buttons he fumbled with. Yes, he had fallen, but that was due to poor lighting and inability to locate his glasses rather than failing balance. Solution: automatic lighting switches. As for eating, Tom’s issues – he had alarmed carers on their first visit by trying to prise bread from a toaster with a breadknife – were met by modest changes to his shopping habits: like buying rectangular bread.

Analysing what happened to other care users, the Somerset team found that Tom’s case set a depressingly standard pattern (minus the happy ending). Like Tom, most people presented with non-medical isses but, once through the NHS gateway, were rapidly medicalised. They became patients. To find a package of care they could be fitted to, they were assessed and passed on to different agencies, departments and teams literally dozens of times – in one case 35 times in 18 months.

Paradoxically, things were being made worse by each agency’s attempts to meet financial pressures by ‘trying to do things better’. In practice, this meant increasingly standardised processes and packages, spending less time in interviews, and rationing the time of experts.

Unfortunately, you can’t improve the system as a whole by optimising the individual parts. As Deming patiently explained, ‘If the various components of an organisation are all optimised, the organisation will not be. If the whole is optimised, the components will not be’.

In care, the cost of optimising the components was to make the system more fragmented, more impersonal and more prone to error – which is exactly how users experience it. ‘We’re great at assessment,’ notes Fiona Catcher of the Somerset care team. ‘But understanding… ’

In services as in manufacturing, the counterpart of increasing speed and standardisation is overspecification (better be on the safe side…). It’s a false economy. In care, repeated too-heavy solutions (hospitalisation, ‘at risk’ labels) further unbalance lives so that people rarely regain their previous independence. Horribly, it’s the reverse: once in the system they are on a ‘clear glide-path into residential care’. Adds Catcher ruefully: ‘It’s really perverse, isn’t it, that when the system swings into action to help, it gives you a leg up into greater dependency, greater need and of course at much greater cost to the public purse.’

Instead of operating on the old ‘assess-treat-refer’ process, Somerset now offers an ‘understanding and rebalancing’ service. Its mantra is ‘light touch, right touch’ and its aim to help people solve their own problems, maintain them in their own context, and manage their own lives. The most important qualification for this work, it has found, is an ability to listen. ‘Listening and understanding isn’t a profession,’ notes Catcher. To carry out the new value work, ‘what we really need is staff who can give people a right good listening-to.’

Understanding takes time upfront. But this is a small price to pay for a move from ‘doing things better’ to ‘doing better things’ that takes service and its cost into a dimension that is incomprensible to those stuck in the old model. As in Tom’s case, the material costs of rebalancing are laughably small, while the savings elsewhere in the system are uncountable. For 93 people discharged from the Somerset service, there were 12 prevented hospital admissions, 25 reduced stays, six prevented admissions to long-term care homes and 29 reduced packages of care, let alone numberless assessments, appointments and other transactions that didn’t need to happen. And how do you compute the positive benefit? ‘Think of the effect on Tom’s life,’ reflects Catcher. ‘And think also of the effect on the social care budget’.

Somerset began by thinking it was redesigning an adult re-enabling and rehab service. Now it believes it’s doing something much bigger, recasting the entire interface between communities and services, with implications that at this stage can only be guessed at.

‘What we’ve done in administration in the public sector over the last 15-20 years is turn public agencies into deliverers of transactionalised services,’ reflects Richard Davis of Vanguard, the consultancy that helped Somerset’s care team. ‘When we do that the issues that come to the fore are standardisation and efficiency, and the more we standardise the less we understand what matters to people and the more we miss the plot. One of the things that’s beginning to interest us is a move from looking at services as commodities, as they’ve become, to relationships, which is what they used to be. In many services, certainly the police and health, a lot of things go wrong because we don’t know people and have no relationship with them. It sounds terribly expensive until you understand the harm that’s being done because we don’t understand and the cost that’s being incurred as a result of doing the wrong things’.

Power games

Power, money and the self-fulfilling prophecy: Stanford’s Professor Jeff Pfeffer on how corporate leaders have amassed more power than world leaders.

Simon Caulkin: To pick up where we left off last time, you said to me that a good political analysis of power would start by looking at at who benefits from today’s supposedly dysfunctional capitalist system?

Jeff Pfeffer: It’s not a question of functional or dysfunctional, it’s the way things work. If you’re going to make things better you have to begin by understanding why things are the way they are, and the forces that made them so. I think that a lot of traditional leadership literature and stuff that’s taught in business school doesn’t distinguish very well between what they’d like the world to be and what it is. Hence my description of it as lay preaching rather than social science. You need to understand forces working with you and against you.

SC: At any rate, the way the system currently works benefits those in pole position?

JP: Yes. There’s an article in the Journal of Economic Behaviour in Organisations that asks, do ethical people do better in their career? And the answer is, ethical men do worse while with ethical women it makes no difference. Another article, in the Academy of Management Journal, shows that less nice people do better. There are a bunch of studies starting with Teresa Amabile, quoted in my book, saying that competence and warmth are often seen to be negatively correlated. Yet another piece talks about how people who break the rules or are rude, are perceived as powerful. There’s this heuristic association, so if you scream at someone and get away with it you must have power over them, if you violate the rules the assumption is you must have power. Because of this heuristic association between power and being not nice, people who aren’t nice are assumed to have more power and accorded more status as a consequence. And there’s something else in the book about anger, which shows that expressing anger gets you more status than being remorseful. God knows why – evolutionary psychology, perhaps – but people respond much more positively to anything that signals strength, including brute strength, than they think they do. Because of this heuristic association between power and the ability to engage in certain behaviours, to the extent that you engage in that behaviour, people assume you have power.

SC: So the pursuit of power is the sort of invisible hand behind everything, covertly shaping everything that happens in business?

JP: Yes, absolutely. I’ve been doing some pieces for a Wall Street Journal special section on HR. I’m working with some talented coaches, and also Bill Gentry of the Centre for Creative Leadership, on a bunch of things. For one, career derailment. Career derailment is amazingly common – it happens between 33 and 75 per cent of the time. It’s very costly for both the individual and the organisation. But it doesn’t happen because of technical failure (people who aren’t very good technically don’t last long… ) but mostly over issues of organisational dynamics, ie politics – they can’t handle relationships laterally or with the boss. Organisations and even individuals are very reluctant to acknowledge this, so firms don’t train for it and people are oftentimes at a loss to understand what’s going wrong with their career patterns. They’re convinced there’s something wrong with their boss. But the reality is that your boss is your boss. You need to build a good relationship with him, because if you don’t you’re going to have career problems.

SC: This is what’s happened at Yahoo! and HP?

JP: Absolutely, or at least at HP. I agree with the New York Times that the HP board is one of the worst in the US, but but beyond that I think for example that Meg Whitman [the new CEO] will keep her job at HP because as she demonstrated at eBay she knows how to manage her board very effectively. Leo Apotheker [the previous CEO] was brought in to make strategic changes and she’s following the same line. His problem was was that he didn’t know how to look and present himself as a CEO. It’s mostly about image and perception. Carol Bartz at Yahoo! was another story, but I like the way she left. She wasn’t going to be pushed without telling her story, and good for her. It’s all politics.

SC: You said to me that power wasn’t a homeostatic or self-correcting process, but that it amplified variance. Can you elaborate?

JP: Yes. The powerful become more powerful. Let’s say your name is Simon Murdoch. To the extent that I believe you have control over vast resources and dominate the media field and I have any talent, I’m likely to want to work with you. That perception helps you attract best the talent and become more successful. That’s just one social process. To the extent that I believe you hold lots of power, I’m unlikely to take you on, so you face less opposition. So for a variety of self-fulfilling reasons, power reinforces itself. Better people want to work for you, you have less opposition, reputation grows and because of the self-reinforcing aspect, everyone looks at what you do from the perspective that you’re a powerful genius rather than a deranged madman.

SC: So power is a case of self-fulfilling prophecy?

JP: Absolutely. There are thousands of manifestations of social processes that are self-fulfilling. If you think you’re going to interact with someone intelligent you’ll interact in a way that allows them to demonstrate their intelligence. If you think they’re stupid, even unconsciously you’ll act in ways that make it difficult for them to show they’re intelligent.

So yes, the self-fulfilling nature of human interaction is a very powerful force. It’s particularly so with power and reputation. Once you become known as powerful and competent, the reputation is almost impossible to destroy. Leo Apotheker was fired from two jobs in two years – what do you bet that in another two he’ll be back in Europe as head of another big firm?

SC. What you’re suggesting is that power structures are pretty hard to shift. So nothing much will change.

JP: I think in general in economic systems the best forecast or the safest prediction is no change, or no change from the trendline. I recall in business school 1000 years ago I took a macroeconomics course where we looked at all these fancy forecasting models. Our professor said, don’t look at whether they’re up or down compared with last year but whether they can predict turning points. They did horribly, worse than chance. Because of the self-fulfilling properties of most economic systems and power, the safest most likely bet is that they’ll continue. If they’re going up, because of the self-fulfilling properties they’ll go on going up, if they’re going down because of the self-fulfilling properties they’ll continue to go down. And we’re reading a lot of that lately: governments have too much debt so they’re cutting spending, and when you cut spending you cut jobs, which cuts tax revenues, which makes debt problems worse. So that in general it’s true in most social phenomena that whatever is going on will continue. It’s not 100 per cent – but the Arab spring is the exception. And even there – look at Yemen, Syria, even Gadaffi has hung in there. It requires a lot of energy and force to change trajectories. It’s like Newton’s law of motion applied to social systems: a body at rest remains at rest or a body in motion remains in motion at the same speed and trajectory unless something slows it down. I think the same is true for social systems as well.

SC: Is it part of the same thing that we now have oligopolistic industries and huge concentrations of power in fewer and fewer hands?

JP: Everyone talks about how important markets are, but governments have done nothing to make them work. The first requirement for a market is that there will be lots of buyers and lots of sellers. But look at the oil industry. Look at what BP has been allowed to buy, or Exxon-Mobil, Phillips-Conoco. Or financial services. Many people have commented that banks that were too big to fail in 2008 are now even bigger, in Europe too. In airlines there’s BA-Iberia, Lufthansa-BMI-Austrian, Delta-Northwest, United-Continental, etc. Or the phone companies, where basically the AT&T monopoly has been reassembled. When I look at the world, in industry after industry I see increasing concentration of power and resources. There are plenty lots of SMEs, of course, but big companies are getting bigger, and no one is stopping it happening.

SC: Why don’t people want to talk about power?

JP: In 1979 Rosabeth Moss Kantor wrote in HBR that power was the ‘last dirty secret’. People like to believe in a just world where people get their just desserts and virtue triumphs. You can understand they want to fight it. Number one, people like to believe they live in a just world when if you do a good job everything takes care of itself. Number two, they really don’t want to believe the things we just talked about, that warmth and competence are negatively correlated, that nice guys finish last, these really aren’t very nice messages. Once in a while I go to Amazon and read the reviews of my book, and one recently said, ‘This is one of the most depressing books I’ve ever read. It makes me sad to think that world works this way’. It’s not a question of being sad or not – it’s about understanding what is. If you want to change these processes, you have to begin by taking a hard look at what the social science says about them and the logic behind it. People are lazy too – it’s much easier just to have a few aphorisms. As Jack Nicholson says to Tom Cruise in A Few Good Men, ‘You can’t handle the truth!’ True. Look at what happens to whistleblowers, people who uncover major corporate and government malfeasance. They are seldom seen as heroes. What that individual has done is throw a monkey wrench into the existing order of things, into the existing power structure, and even when they’re correct, they don’t get much thanks. They may get financial reward, but they’re not popular guys.

The really good CEO understands that the higher you go in an organisation, the more likely is is that people will automatically treat you as if you’re right. The upper echelons are often completely devoid of critical thought, so it becomes incumbent on senior-level leaders to get someone who will actually tell them the truth. There are not many leaders who do that – a few, but not many.

SC: Are companies more powerful than governments?

JP: Oh, for sure. Look at Cameron and Murdoch. One of the reasons they have power is that they also have what politicians need, which is campaign money. I was speaking to a senator recently, someone who’d read the book and actually liked it, a Republican no less, and he said one of the depressing things about being in government is that you spend all your time raising money. And you go to raise money where money can be raised, and after the Citizen’s United case in the US there’s almost unlimited ability… so yes, companies are at least as powerful as world leaders.

SC: John Kay wrote a good piece in the FT recently making the point that lobbyists eventually get their way because they that’s their job. They do it every day of the week, whereas supporters of a public interest cause have to go back to the day job, and public opinion moves on.

JP: Exactly right. Money talks. The old golden rule is that he who has the gold gets to make the rules – and companies now have enormous amounts of money. Isn’t it interesting that governments are massively indebted, with huge budgetary troubles, average households are in debt and in trouble, and companies in the US are sitting on $2 trillion in cash. The point being that the only entities in good financial shape are companies. Their profits and balance sheets have never been in better shape. The big issue for them is what to do with all the money they’re generating. It’s a perspective to keep in mind when thinking about all this.

Ed’s right: but how will he tame the predators?

Of course Ed Milliband is right: we are living in an era of predatory capitalism. But his diffidence and lack of precision about remedy suggests he doesn’t know how right he is, how scary the situation has become, nor how seismically difficult it will be to change.

Arguments over the ‘leftness’ of his propositions are of stunning irrelevance even by the standards of the British press. While the papers trade angels-on-pinhead pedantics, the biggest question of all remains undiscussed and largely undiscussable: not is change desirable, but is it remotely possible?

The polite term for the underlying issue is vested interests. The unvarnished one is power, which translates even more brutally into money and status.

Consider some items from last week’s news.

Instead of acting as a utility channelling savings into productive investment, LSE’s Paul Woolley told a Today audience on 1 October, financial services had become a bloated, unstable and short-termist industry that had hijacked the returns for itself, either as profits when there were any or as subsidies when there weren’t. As well as devouring most of the returns, he went on, the financial sector had destabilised the real economy, largely through the derivatives that Europe was now – rightly – trying to regulate.

Yes, said Robert Peston, referring to research showing that economies with overdeveloped financial sectors were much weaker in manufacturing, not least because finance attracted the most ambitious people and maintained a damagingly high exchange rate.

The tough call for the government, he concluded, was whether it could rebuild manufacturing and rebalance the economy, as everyone agrees is desirable, without damaging a finance sector that supplies not just 10 per cent of tax revenues and 3 per cent of GDP – but also, as revealed the same day, 51 per cent of Tory party funds (more than half coming from hedge funds, financiers and private equity).

Will it happen? Even though everyone except bankers believes it should, that depends not just, or mainly, on reason – but on the exercise of power and influence.

The essential point about power, says Stanford’s Professor Jeff Pfeffer, is that, like many social phenomena, it is self-reinforcing at every level. What that means in practice is that, however apparently strong the logic of change or the force of entreaty, existing trajectories are extremely hard to shift. ‘Given the self-reinforcing properties,’ says Pfeffer, ‘the safest bet is that whatever is happening will go on happening.’

Take soaraway CEO pay and mega-mergers. Neither of these can be objectively justified. There is no correlation between CEO remuneration and company performance, nor between performance and company size. Most mergers fail. Everyone from presidents and prime ministers down deplores mergers that destroy jobs and ‘out-of-control’ CEO pay. So why can’t we stop them?

When viewed through the lens of power, the answer is blindingly clear and the aberrations suddenly scarily comprehensible. The obvious explanation is the right one. Size may not pay off for consumers, employees or shareholders, but it certainly does for CEOs. For CEOs, big is better, and giant is best. As big companies become inexorably bigger, so do CEOs’ salaries and the resources they have at their disposal. Pay and mergers aren’t out of control at all – just the opposite.

Right on cue, ‘Amazon, the company that ate the world’, ran a headline in Bloomberg Businessweek last week. Amazon is one of a number of gigantic companies – Apple, Google, Facebook, IBM, Microsoft, Exxon among them – with resources that could easily stretch to buying small or even medium-sized countries. While the BW headline is hyperbole, as Woolley’s analysis shows the metaphor applies with appalling earnest to finance. Too big to fail in 2008, many financial institutions are even bigger and more powerful now – institutions, to repeat, whose first article of faith is that they bear absolutely no responsibility for the safe functioning and protection of the real world that they exploit to make their all-consuming returns.

It’s not of course just the course of business itself that these colossal concentrations of corporate resource are used to influence. In a recent FT column, John Kay noted that the reason so many proposals of general benefit (eg on banking reform) get stalled and so many of benefit to vested interests get though (eg patent prolongation) is the power of lobbying. Public opinion has many things to occupy it; citizens are underresourced and have lots of things to do. Lobbyists, on the other hand, ‘are overresourced and have nothing else to do. Wherever the proposal is rejected, its advocates revive it in another forum at another time. Eventually they get their way. The lobbyists never go away’.

Kay fears that UK banking reform, already deferred for eight years, will be so undermined in the meantime that it never takes place. Lobbying and influence likewise ensure the untroubled expansion of the big UK retail groups even though they already control more than 80 per cent of the grocery trade. It’s not a question of whether locals want a Tesco or Sainsbury: the groups’ tentacular power means that every town will get one anyway. Norwich reportedly has 17 Tescos, which to anyone but an economist, banker or CEO is plainly an abuse of both power and common sense.

‘Oh, for sure companies are more powerful than governments,’ says Pfeffer. After the US Supreme Court’s decision in the Citizens United case, which reverses a previous ban on direct corporate financial support for electioneering, that power is not going to dwindle any time soon.

So, yes, Ed. Capitalism is predatory, to the point of devouring us. But the point is surely not to interpret the world but to change it. Here’s what you’re up against, summed up in a final quote from last week’s news. ‘Actually, there’s been class warfare going on for the last 20 years’, Warren Buffett told CNN. ‘And my class [the rich class] has won.’

A winning hand

Read my piece in FT Business Education 19 September 2011 here